Custom · one-offs & fleets

Your logo. Your art. Cut, not printed.

The designer handles names. This is where everything else lives — single-color logos, layered multi-color art, family marks, brand fleets. Send us what you have, we'll mock it up, and nothing gets cut until you approve.

No mockup fee. Vector art preferred (SVG / AI / PDF). High-res raster (1500px+) also works.

WAVE & ROD CNC ±1mm
Pricing tiers

Four tiers. Anchor prices, real ranges.

We'll quote inside the right tier after you send art and a target cooler. Multi-color and fleet jobs always get a mockup pass first.

Routed name

+ $25

A single routed line — name, hailing port, or short callout.

Best for

Personal gift, owner identity, single cooler.

What's included
  • Up to 12 characters
  • Stock font
  • Stock colorway
  • No mockup round
Ships in 1–2 weeks

Single-color logo

$120–$180

One color on one background, cut as silhouette — works for most family marks, fishing-team logos, and simple business marks.

Best for

Owner branding, small-business gifts, charter giveaways.

What's included
  • Vector or 1500px+ raster
  • 1 mockup round
  • Stock colorway pairings
  • Single pad
Ships in 2–3 weeks

Multi-color art

$200–$350

Two or more colors, layered — full team logos, badges, painterly marks. We separate colors, cut each layer, and stack.

Best for

Family crests, multi-color team marks, premium gifts.

What's included
  • Vector strongly preferred
  • 2 mockup rounds
  • Custom colorway match
  • Single pad
Ships in 3–4 weeks

Brand fleet

From $1,200

10+ matched pads for a charter fleet, dealer rollout, or marina pro shop. Per-piece price drops significantly at volume.

Best for

Charter ops, dealerships, marinas, sponsorship gifting.

What's included
  • Project quote
  • Unlimited mockup rounds
  • Color-matched to your brand
  • 10–100+ units
Quoted per project
What's possible

Six routed examples. Built from real CNC files.

Concept renders — your art replaces the text. Every routed line you see came off the same machine that cuts the production work.

WAVE & ROD CNC ±1mm
WAVE & ROD Single-color · stock colorway
GULFCAT CNC ±1mm
GULFCAT Custom colorway pairing
KH 17 CNC ±1mm
KH 17 Custom colorway pairing
OFFGRID CNC ±1mm
OFFGRID Custom colorway pairing
TIDELINE CNC ±1mm
TIDELINE Single-color · stock colorway
228 NAUT CNC ±1mm
228 NAUT Single-color · stock colorway
How a custom job runs

From email to finished pad. Six steps.

  1. 01You send the form below — art, target cooler, color preferences, deadline.
  2. 02We confirm the tier, send a quote, and start a mockup.
  3. 03Mockup PDF in your inbox within 2 business days. You note changes.
  4. 04Final mockup approved → 50% deposit → CNC queue.
  5. 05Pad is cut, hand-finished, photographed, and shipped.
  6. 06Final balance + tracking. Build photos sent the day it ships.
Start a custom order

Send what you have. Even a sketch works.

The more we get up front, the faster the mockup. But a phone photo of a hand sketch and a description is enough to start the conversation.

  • Cooler size or "match my YETI Tundra 45"
  • Vector art (SVG / AI / PDF) — or raster 1500px+
  • Brand colors or "use stock pairing"
  • How many pads
  • When you need them by

Prefer to talk first? (228) 555-0123 · hello@placeholder.com

Got it. Mockup within 2 business days.

We'll reply by email with a tier confirmation, a quote, and the first mockup attached. Anything urgent? Call or text (228) 555-0123.

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Custom job FAQ

What people ask before they send art.

Can you match my exact brand colors?

Yes for tier 3+ jobs. Multi-color and fleet jobs include color-matching as part of the mockup process — send a Pantone, a hex, or a brand-guide reference.

What file types do you need?

Best: SVG, AI, or PDF (vector). Acceptable: PNG/JPG at 1500px or larger. What doesn't work: small social-media-export images, screenshots, or compressed thumbnails.

What if my logo is just a JPEG?

We can usually vector-trace simple marks for $40–$75 as part of the project. Complex marks may need to go to your designer for a cleanup pass first.

Are custom pads refundable?

Full refund before cutting begins. After that, the cut foam doesn't fit anyone else's order, so it's yours. We confirm the final mockup in writing before we cut.

Do you do non-cooler shapes? Knife scales, gun grips, etc?

Sometimes. Send the idea — we can usually handle anything flat and EVA-friendly. We won't cut something we don't think we can do well.

Call or text (228) 555-0123